Flowcut vs Loom
Loom and Flowcut both start with a screen recording, but they solve different problems. Loom is the fastest way to send a video message to your team. Flowcut is the fastest way to turn a recording into something you'd proudly publish — a product demo, a tutorial, a launch clip.
| Feature | Flowcut | Loom |
|---|---|---|
| Runs entirely in the browser | Yes | Extension + desktop app |
| Automatic zooms from real clicks | Yes | No |
| Backgrounds, padding, shadows | Yes | No |
| Cursor highlight & click effects | Yes | No |
| Instant share links | No | Yes |
| Viewer analytics & comments | No | Yes |
| Transcripts | No | Yes |
| Aspect ratios (16:9, 9:16, 1:1) | Yes | No |
| MP4 / WebM / PNG export | Yes | MP4 download |
| Free tier | 3 exports/day, 720p | 25 videos, 5 min each |
| Paid plans | $6–12/mo | ~$15/user/mo |
Where Flowcut wins
Flowcut edits your recording for you. The Chrome extension captures exactly where you click, and a spring-physics camera re-frames around each click — the recording stays still while the camera glides. Add gradient backgrounds, padding, rounded corners and shadows, trim the dead air, crop, and export in 16:9, 9:16 or 1:1 for wherever the clip is going. Screenshots get the same treatment. Loom recordings are raw footage; making them look this polished means exporting to a real editor.
Price matters too: Flowcut Plus is $6/month and Pro is $12/month for unlimited exports, versus roughly $15 per user per month for Loom Business.
Where Loom wins
Loom is the category leader in async video messaging for a reason. Recording, uploading and sharing a link is one motion, and the viewer experience — comments, emoji reactions, transcripts, watch analytics — is built for team communication. Backed by Atlassian, it plugs neatly into Jira, Confluence and the rest of your work stack. Flowcut has none of that collaboration layer: you export a file and share it yourself.
Which should you pick?
If your videos are messages — standups, bug reports, quick walkthroughs for a teammate — pick Loom. Speed of sharing beats polish there, and its viewer analytics tell you whether anyone watched.
If your videos are content — product demos, landing-page clips, tutorials, social posts — pick Flowcut. Those recordings represent your product, and Flowcut makes them look professionally edited without you touching a timeline. Plenty of teams use both: Loom for talking to each other, Flowcut for talking to customers.
See it on your own recording
Upload any screen recording — or record a tab with the extension — and Flowcut applies zooms, cursor effects and a beautiful frame automatically. Free plan, no card required.